On the way home this morning, we were looking for a place to stop for breakfast. We passed by a couple of local diners that looked to me like they would be worth trying but Robbie said, "No, I'd really rather wait to try to find a Bob Evans." It took us quite a while but we finally found one and enjoyed a great, and really big, breakfast (and one that probably didn't help our arteries much).
Robbie knew what he was getting with Bob Evans regardless of the city we were in. He knew they had a good name so he was willing to wait.
That is a very good thing for a company. It is, perhaps, an even greater thing for an individual. In fact, the Bible says it is better than having great riches. So how is your name?
A good name is more desirable than great riches; to be esteemed is better than silver and gold.