The Cost of Being Nice

At a Touchdown Club meeting many years before his death, Coach Paul "Bear" Bryant told the following story:

I had just been named the new head coach at Alabama and was off in my old car down in South Alabama recruiting a prospect who was supposed to have been a pretty good player and I was having trouble finding the place.

I spied an old cinder block building with a small sign out front that simply said "Restaurant." I went in and every head in the place turns to stare at me. A big ole man in a tee shirt and cap comes over and says, "What do you need?"

I told him I needed lunch and he says, "You probably won't like it here, today we're having chitlins, I'll bet you don't even know what chitlins are, do you?"

I looked him square in the eye and said, "I'm from Arkansas, I've probably eaten a mile of them. Sounds like I'm in the right place."They served me up a big plate. When he comes back he says, "You ain't from around here then?" I explain I'm the new football coach up in Tuscaloosa at the University and I'm here to find whatever that boy's name was and he says, yeah I've heard of him, he's supposed to be pretty good. And he gives me directions to the school so I can meet him and his coach.

As I'm paying up to leave, I remember my manners and leave a tip, not too big to be flashy, but a good one and he told me lunch was on him, but I told him for a lunch that good, I felt I should pay. The big man asked me if I had a photograph or something he could hang up to show I'd been there. I was so new that I didn't have any yet. It really wasn't that big a thing back then to be asked for, but I took a napkin and wrote his name and address on it and told him I'd get him one. I met the kid I was looking for later that afternoon and I don't remember his name, but do remember I didn't think much of him when I met him.

I had wasted a day, or so I thought. When I got back to Tuscaloosa late that night, I took that napkin from my shirt pocket and put it under my keys so I wouldn't forget it. Back then I was excited that anybody would want a picture of me. The next day we found a picture and I wrote on it, "Thanks for the best lunch I've ever had."

Now, let's go a whole bunch a years down the road. I'm back down in that part of the country scouting an offensive lineman we sure needed. He's got two friends going to Auburn and he tells me he's got his heart set on Auburn too, so I leave empty handed and go on see some others while I'm down there.

Two days later, I'm in my office in Tuscaloosa and the phone rings and it's this kid who just turned me down, and he says, "Coach, do you still want me at Alabama?" And I said, "Yes I sure do." And he says OK, he'll come.

And I say, "Well son, what changed your mind?" And he said, "When my grandpa found out that I had a chance to play for you and said no, he pitched a fit and told me I wasn't going nowhere but Alabama, and wasn't playing for nobody but you. He thinks a lot of you and has ever since y'all met." Well, I didn't know his granddad from Adam's housecat so I asked him who his granddaddy was and he said, "You probably don't remember him, but you ate in his restaurant your first year at Alabama and you sent him a picture that he's had hung in that place ever since. That picture's his pride and joy and he still tells everybody about the day that Bear Bryant came in and had chitlins with him...”

"My grandpa said that when you left there, he never expected you to remember him or to send him that picture, but you kept your word to him and to Grandpa, that's everything. He said you could teach me more than football and I had to play for a man like you, so I guess I'm going to." I was floored.

But I learned the lesson that it don't cost nuthin' to be nice. It don't cost nuthin' to do the right thing most of the time, and it costs a lot to lose your good name by breaking your word to someone. When I went back to sign that boy, I looked up his Grandpa and he's still running that place, but it looks a lot better now; and he didn't have chitlins that day, but I made sure I posed for a lot of pictures. I made it clear to all my assistants to keep this story and these lessons in mind when they're out on the road. If you don’t remember anything else from me, remember this. It really doesn't cost anything to be nice, and the rewards can be unimaginable. ~

Coach Paul "Bear" Bryant